Kendrick Lamar – Element (Video)

Kendrick Lamar – Element (Video)

Kendrick Lamar comes through with a “DAMN.” good video.

Kung Fu Kenny is back with the latest video off his incredible DAMN. “Element” is directed by Jonas Lindstroem & The Little Homies, and features an aesthetic that’s heavy on the artistic visuals. The cinematography is stunning, with excellent use of framing, lighting, and editing. Some shots and images exist on the more thematic, metaphorical side of the spectrum, while others are far more grounded in realism, flirting with the current sociopolitical zeitgeist.

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Despite the clips surreal aesthetic, Kendrick keeps it Compton as per usual, featuring a similar crowd of gangbangers as seen on the iconic To Pimp A Butterfly cover. The video is straight up excellent, and breathes a new life into a DAMN. highlight. Do not sleep on this one.

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